How To Set Up A D&d Character Sheet

In this 2nd chapter of our Beginner's Guide to Facebook Ads, we'll walk you through the entire process of setting up your starting time advert entrada in Facebook Ads Manager.

You'll find out:

• What is Facebook Ads Manager
• How to use and navigate the Ads Director
• How to set up a Facebook ad campaign in Ads Manager
• How to set up Facebook ad campaigns with AdEspresso

Ready to start creating your first advertising campaign?

Facebook Ads Manager: the basics

The Facebook Ads Manager is where you lot will get to create and manage your ad campaigns.

You can utilize information technology to:

• Set up Facebook ad campaigns.
• Create new ad sets and ads.
• Manage Facebook ad bids.
• Target many different audiences.
• Optimize your ad campaigns.
• Keep rails of your campaigns' performance.
• A/B test your Facebook ad campaigns.

Agreement the Ads Manager's ins and outs will exist the fundamental to you getting the most out of your Facebook ad dollars.

How to utilise and navigate the Ads Director

The Ads Manager is where y'all create and coordinate your advertizement campaigns.

Start by accessing the Ads Manager. To get in that location, y'all can click this link, navigate in that location from the Business Director, or use Facebook'due south Ads Manager Mobile App.

Let's have a look at this map to get an thought of how to navigate a brand new Ads Manager dashboard:

1. Primary Navigation Bill of fare: Click the dots icon to navigate to other tools similar Business Manager or Audiences.
2. Create New Ad Campaigns: Click here to brand new advertising campaigns.
3. Campaign View: This view volition give you info on all of your Facebook campaigns once y'all starting time running them.
4. Advertising Set View: This view will give y'all data on each of your advertizement sets so you tin can compare them.
5. Ads View: This view volition give you data on each ad you are running.
6. Columns: Toggle different columns in this drib-downward bar to display various metrics well-nigh your campaigns, ad sets or ads.
7. Entrada Breakdown: Breakdown allows you to filter your results by fourth dimension, delivery, or action.
8. The Data Field: When yous start making advert campaigns, this is the area all your information volition be displayed in.

You lot should now have a pretty bones understanding of navigating the Ads Managing director, so allow's leap into the fun role—our first campaign!

How to set a Facebook ad entrada

To create a entrada, click the green +Create push in the Campaigns tab of your Ads Manager.

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Step one: Select your campaign objective

On Facebook, you lot tin choose from a handful of campaign objectives that match your advertising goals. For example, if y'all are looking to bulldoze traffic to a concrete location, you would utilize Store Traffic. If you're driving traffic to a website, y'all want to use Conversions.

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Choosing the correct objective is your first important decision when crafting your advertising campaign. If y'all aren't sure which objective is right for yous, here is a quick breakdown of your choices:

• Brand sensation: Get your brand out in front of people's eyes and build awareness around what you sell or do.
• Reach: Get your ad in front of every bit many people equally you can to generate buzz.
• Traffic: Use ads to get people off of Facebook and on to your website.
• Date: Go people engaging with your make online by encouraging people to comment, similar or share what you take to say.
• App installs: Have your ads send people to the app store where they can download your app.
• Video views: Boost traffic to your Facebook videos, targeting people with the best odds of watching your content.
• Lead generation: Utilize forms to generate leads on Facebook that you can follow up on later.
• Messages: Apply ads displayed on Messenger, WhatsApp or Instagram Direct to connect with new customers.
• Conversions: Push people to take that next footstep with your production, whether information technology's starting a gratuitous trial or making a purchase.
• Itemize sales: Show off your online store'due south appurtenances with ads that encourage browsing and purchasing.
• Shop traffic: Target locals and get them dropping by your actual physical store.

Facebook uses objectives to decide other elements of your campaign, such every bit available advertising formats, bidding options and how it optimizes the entrada.

If you need more help with picking the right objective for y'all, cheque out our in-depth guide to Facebook Campaign Objectives.

Pace 2: Give your ad campaign a name

Naming conventions for your campaigns can be an piece of cake way to organize your campaigns as you lot calibration and run more of them. It also sets you upwardly for hyper-efficient reporting later when it comes time to clarify your results.

Some examples of what you lot can include in your campaign name are:

• Customer proper noun/website
• Target audience/location
• Custom audiences
• Artistic type
• Facebook Page

Hopefully, this gives you some skilful ideas to keep your campaigns organized and simplify reporting afterward.

Stride 3: Pick special ad categories, A/B test, and optimize the campaign budget

On the adjacent page, we have to make some decisions regarding the campaign as a whole. These include:

• Special ad categories
• A/B testing
• Campaign budget optimization

First up, yous need to declare if your ad will be falling under one of the Special Categories. Almost ads will non, but it'south important to have a look to see if whatever of them apply to your ad.

Adjacent, you demand to decide whether you will be using A/B testing. Creating a separate test, or an A/B test, allows you to run experiments and collect data that shows you the best-performing artistic, placement, audience and commitment optimization strategies.

Information technology's e'er a good idea to set this upwards, and so you tin optimize your campaigns to be running as efficiently as possible. If y'all want to set upwards A/B testing right away, click over to our Facebook ads A/B testing guide for a walkthrough of the whole procedure.

Lastly, nosotros accept campaign upkeep optimization. When this feature is turned on, Facebook volition determine how to allocate your campaign budget among your many advert sets in the most effective way possible. If you would rather non choose this, you tin can make up one's mind how much money will become to each advertizing set up manually. We will become over this in more depth in Affiliate half-dozen.

Pace iv: Fix up your campaign upkeep and behest

Your Facebook ad upkeep and bidding options are such of import topics that we've devoted the entirety of Chapter 7 to them.

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Broadly speaking, you lot will need to choose:

• Your budget type (daily or lifetime)
• How much yous volition spend (over a day or the entire entrada)
• The scheduled start and end date of your campaign

Make sure to take your fourth dimension with your budget. Spend as well much, and you lot won't have a budget for future campaigns; spend too little, and information technology'll exist difficult to get the results y'all really desire.

Step 5: Set upward audience targeting

Facebook offers many powerful ways to target audiences, and nosotros'll talk more than at length almost creating these unlike audience types in Chapter 6.

In this phase of your entrada setup, you have two options:

• Create a new Facebook target audition.
• Utilize a Saved Audience.

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Equally you build your audience, Facebook will brandish your estimated daily reach and tell y'all if your audition is too big or too small using the meter on the right side of the page.

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With Facebook audiences, y'all can target likes or interests on Facebook, behaviors and even demographics. All of this allows you to create very specific audiences to target in your campaign.

Setting up the right Facebook target audience is one of the near important things you will exercise while advertizement on Facebook, so we'll dive deeper into this afterward on.

Stride 6: Set up your placements

This is the footstep where yous decide where on Facebook'due south vast network you want your ads shown. Your choices, even so, volition exist express by the goal y'all have chosen for your entrada.

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By default, Facebook will have automatic placements selected that they believe requite you the best results. If you lot would similar to, you tin as well opt to choose your own placements.

Here is a full list of all of your placement options:

Feeds

• Facebook News Feed
• Instagram Feed
• Facebook Marketplace
• Facebook Video Feeds
• Facebook Right Column
• Instagram Explore
• Messenger Inbox

Stories

• Facebook Stories
• Instagram Stories
• Messenger Stories

In-Stream Videos

• Facebook In-Stream Videos
• IGTV Videos

Apps

• Audition Network Native, Banner, and Interstitial
• Audition Network Rewarded Videos

Other

• Facebook Search Results
• Messenger Sponsored Letters
• Facebook Instant Articles

While Facebook does a pretty expert job automobile-optimizing your advertizing placements, it's nonetheless of import to do your own research with split tests. You lot tin can larn where your ads are having the biggest affect (for the least corporeality of money).

To learn more, you lot tin read Facebook's rundown on each of their bachelor placements.

Step seven: Set upward your Facebook ads

This is the final footstep of the campaign cosmos process. Hither, you can select your preferred Facebook ad blazon and insert your ad images and re-create.

Nosotros will exist doing an in-depth lesson on building the all-time possible Facebook ads in the next chapter, but for now, let's accept a expect at the basics of what you lot need to go washed to get your advertizement put together.

To start, you'll need to choose to either:

• Create a new advertisement.
• Utilise an existing mail from your page.
• Use a Artistic Hub mockup.

If y'all are creating an advertizement from scratch, you'll need to input all the elements that make up your ad: the images, videos, re-create, etc. All of these can exist found in the Ad Creative section.

When you are done filling in all of this information, click Publish.

That's it — you've made your beginning ad campaign on Facebook!

How to fix Facebook ad campaigns with AdEspresso

Many people find Facebook Ads Manager too complex, clunky and confusing to use.

AdEspresso is a web-based solution that allows you to create complex campaigns and run split tests without all of the actress fluff and inconvenience of using Facebook Ads Manager.

There are several benefits to using AdEspresso:

• Information technology takes less time to fix advertisement campaigns with multiple creatives and copies.
• You tin can admission Ads Manager features without things getting complicated.
• You get advanced campaign reports and tin can hands optimize your ad campaigns.
• Y'all can automatically generate PDF reports of your data for like shooting fish in a barrel assay.
• Y'all can sync leads to your CRM.
• You can create Google Advertizement Campaigns inside the same dashboard as Facebook ad campaigns.
• And much more!

To commencement, can click New campaign in the acme left of the home screen after signing into your AdEspresso account.

The campaign set upwards in AdEspresso is similar to the one in Ads Manager—you'll be walked through all the campaign cosmos step by step in a clear and logical order.

The first step is naming the entrada and deciding the type of campaign y'all wish to create. In AdEspresso, you tin make a Google ad campaign or a Facebook entrada. Today, nosotros'll prove y'all how to create a Facebook campaign.

You lot can create your Facebook campaign from a typhoon or previously published campaign, or start from scratch.

For this example, we're going to make an External Website campaign, which is the equivalent of a Conversions campaign objective on Facebook.

1 of the best things about AdEspresso is that it lets y'all add and exam multiple ad elements to see which 1 works best.

All you accept to do is click the + button to add together boosted variations. AdEspresso will automatically create all the different advertisement combinations.

The more split tests you run, the more than budget you volition demand for the campaign — but the carve up tests will give you lot valuable information y'all can use to lower entrada costs later on.

Interested in learning more virtually campaign management in AdEspresso? And so you tin can't miss this guide: How to Create Your First AdEspresso Entrada.

Are you prepare for the long haul?

Now that y'all've got a general overview of how the Facebook campaign setup works, let'due south dive into the details of how to select the right ad types and create successful ads on Facebook!

Proceed to Affiliate 3 to learn how to choose the right advertising type for your business.

How To Set Up A D&d Character Sheet,

Source: https://adespresso.com/guides/facebook-ads-beginner/facebook-manager-campaign-setup/

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